Choosing the Right Green Marketing Strategy

By Jill Ginsberg, P. Bloom. 2004

748 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/392c6277cb9d8afa0d5f5346764df75bc325ce0b

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Citations in the corpus

Environmentally specific transformational leadership and team pro-environmental behaviors: The roles of pro-environmental goal clarity, pro-environmental harmonious passion, and power distance (2020, background): “Because of the increasing number of environmental crises, organizations are gradually expected to implement pro-environmental initiatives to achieve environmental sustainability (Ginsberg and Bloom, 2004).”
Green Marketing as the Source of the Competitive Advantage of the Business (2017, background): “According to Ginsberg and Bloom, a company has the ability to ecologize products and the verall economy of green market segments by choosing from the four strategies outlined in Figure 1.”
Enhance green purchase intentions (2012, background): “The empirical result supports the suggestion of Ginsberg and Bloom (2004). Some firms overstate the green functionality of their products, and thereby customers feel high risky for their green products and distrust them any more (Kalafatis and Pollard, 1999).”
Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking (2009, background): “Some positive consequences of the relationship between CSR and brand effect are employee commitment (Cone et al., 2003; Fombrun and Shanley, 1990; Ginsberg and Bloom, 2004; McWilliams and Siegel, 2001; Turban and Greening, 1997), market share (Owen and Scherer, 1993), image and brand (Brown and Daci”
Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017, background): “rather than choosing it greenness (Ginsberg and Bloom, 2004), so suitable green marketing strategies should be incorporated by the firms to enhance the perceived value of their products with respect to consideration for the environment (Chen and Chang, 2012).”
Challenges and trade-offs in corporate innovation for climate change (2010, background): “It now seems that the marketing of ‘green products’ is not taken to its full potential because many companies expect a low (or no) demand for such products (Ginsberg and Bloom, 2004).”
It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice (2012, result): “In contrast to the mass-market, only the small “dark green” consumer segment consistently follows through on their pro-green attitudes by also performing pro-green behaviors (Connolly and Prothero 2003; Ginsberg and Bloom 2004; Peattie and Peattie 2009).”
Toward a “theoretical toolbox” for sustainability research in marketing (2011, background): “Thus, in those cases where consumers must make a sacrifice when purchasing an environmentally sustainable product, the firm must target the segments that have strong environmental values or are at least more willing than the average consumer to purchase environmentally friendly products (Ginsberg an”