Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

By Angela Y. Lee. 2002

206 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/ce7d41fbf09a8cea9963422e189fc6a5607c6804

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Aparna A. Labroo
2. Bernd H. Schmitt
3. J. Josko Brakus
4. Shi Zhang
5. P. Herr
6. Frank Kardes
7. C. Haugtvedt
8. Angela Y. Lee

In General Decision Sciences

1. Aparna A. Labroo
2. Frank Kardes
3. P. Herr
4. C. Haugtvedt
5. Bernd H. Schmitt
6. J. Josko Brakus
7. Shi Zhang
8. James R. Bettman

Citations in the corpus

• Between Two Brands: A Goal Fluency Account of Brand Evaluation (2006, background): “It has been shown that people’s evaluations of an advertised brand are more favorable when the frame of the message (i.e., gain versus loss) matches their higher-order self-regulatory goals than when the frame conflicts with these goals (e.g., Cesario, Grant, and Higgins 2004; Lee and Aaker 2004).”
• The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004, background): “Previous research on conceptual fluency has been limited to examining its effects on category-exemplar generation, consideration-set formation, and brand choice (e.g., Lee 2002; Nedungadi 1990; Shapiro 1999).”
• Handbook of Consumer Psychology (2018, methodology): “Th e fl uency-attribution idea has also been applied to understanding consumer behavior (e.g., Janiszewski, 1993; Janiszewski & Meyvis, 2001; Lee, 2002; Lee & Labroo, 2004).”
• Experiential product attributes and preferences for new products: The role of processing fluency (2014, unknown): “For example, fluency affects consumers’ deal perceptions, the generation of category-exemplars, the formation of consideration sets as well as brand choice and judgments (Kramer & Kim, 2007; Labroo, Dhar & Schwarz, 2008; Lee, 2002; Lee & Labroo, 2004; Novemsky, Dhar, Schwarz & Simonson, 2007; Shapir”
• Experiential Attributes and Consumer Judgments (2008, background): “Fluency effects have also been obtained in consumer research; it has been shown that fluency affects the generation of category-exemplars, the formation of consideration sets and brand choice as well as judgments (Lee, 2002; Lee and Labroo, 2004; Shapiro, 1999).”
• The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice (2009, background): “For example, increased fluency has affected assessments of truth and familiarity (Whittlesea 1993), judgments of preference and beauty (Winkielman et al. 2003), and brand choice (Lee 2002).”