Exploring children's choice: the reminder effect of product placement

By S. Auty, C. Lewis. 2004

333 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/29ed3f1a8e11e1a25598b192d2e15ec653609440

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal
2. Jörg Matthes
3. Moniek Buijzen
4. Edith G. Smit
5. Werner Wirth
6. Peter C. Neijens
7. Christian Schemer
8. L. Owen

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Jörg Matthes
3. Peter C. Neijens
4. Moniek Buijzen
5. L. Owen
6. Edith G. Smit
7. Werner Wirth
8. Christian Schemer

In Marketing

1. E. V. van Reijmersdal
2. Jörg Matthes
3. Peter C. Neijens
4. Edith G. Smit
5. Moniek Buijzen
6. L. Owen
7. Werner Wirth
8. Christian Schemer

Citations in the corpus

• Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, positive): “Over the past years, a number of researchers have started to explore the relatively new research domain of the commercialized media environment (e.g., Alvy & Calvert, 2008; Auty & Lewis, 2004; Mallinckrodt & Mizerski, 2007; Moore & Rideout, 2007; Owen et al., 2009, 2010).”
• Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos (2008, background): “Specifically, the hidden and subtle nature of placements makes them different from classical advertising in the sense that recipients process them quite differently (e.g., Auty & Lewis, 2004; McCarty, 2004; Russell, 2002).”
• A New Branch of Advertising (2009, background): “Law and Braun (2000) and Auty and Lewis (2004b) showed that participants who were exposed to a movie or television program that included brand placement more often chose the placed product in a choice test than those who were not exposed to brand placements.”
• Who’s messing with my mind? (2008, background): “Similarly, Auty and Lewis (2004) found that seeing a branded movie clip (with previous exposure to the film) increased the likelihood of choosing the brand soon after watching the film – and it did so as much in the older group of 11–12 year olds as in the younger 6–7-year-old group.”
• How media factors affect audience responses to brand placement (2010, background): “A small number of studies on brand placements have focused on effects on consumer behaviour – for example, in product choice tests (Gould et al. 2000; Law & Braun 2000; Morton & Friedman 2002; Auty & Lewis 2004; Yang & Roskos-Ewoldsen 2007).”