BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By M. Lindström, P. Seybold. 2003

120 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a35fb176377ce071130c02e016c655a2acb5b504

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Moniek Buijzen
2. L. Owen
3. C. Lewis
4. S. Auty
5. Esther Rozendaal
6. E. V. van Reijmersdal
7. Sophie C. Boerman
8. Michelle R. Nelson

Citations in the corpus

• Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising? (2013, background): “…to evaluate persuasive messages critically and may consequently be a prerequisite for determining the impact exerted by both overt and covert advertising techniques (Brucks, Armstrong, and Goldberg 1988; D’Astous and Chartier 2000; Lindstrom and Seybold 2003; Robertson and Rossiter 1974, 1976).”