M. Herz

Marketing · 2013

A researcher in the Science corpus: 2 papers; trusts 15 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom M. Herz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. S. Samiee
  2. D. Delprato
  3. Kristopher J Preacher
  4. G. Balabanis
  5. Adamantios Diamantopoulos
  6. Kevin E. Voss
  7. Andrew F. Hayes
  8. Changjo Yoo
  9. Lone Bredahl
  10. Eric R. Spangenberg

Who trusts M. Herz overall

  1. G. Halkias
  2. Adamantios Diamantopoulos
  3. Vasileios Davvetas
  4. Philipp A. Rauschnabel
  5. Ryan J. Langan

Papers from M. Herz's perspective

Ordered by how strongly the researchers M. Herz trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
  2. Brand Origin Identification by Consumers: A Classification Perspective
  3. Country Equity and Product-Country Images: State-of-the-Art in Research and Implications
  4. Implicit social cognition: attitudes, self-esteem, and stereotypes.
  5. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
  6. Country image and consumer-based brand equity: relationships and implications for international marketing
  7. A model of dual attitudes. (Psychology Review)
  8. Automatic and Controlled Processes in Stereotype Priming
  9. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  10. The impact of national stereotypes on the country of origin effect: A conceptual framework

Their papers