The impact of national stereotypes on the country of origin effect: A conceptual framework

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Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? (2011, background): “…interact and jointly contribute to consumers’ formation of country stereotypes, attitudes, and behavior (e.g., Bagozzi, Gopinath, and Nyer 1999; Chattalas, Kramer, and Takada 2008), we further assess the relative influence of consumer affinity versus country image perceptions on buying…”
Activation of country stereotypes: automaticity, consonance, and impact (2013, background): “As a cognitive process, stereotyping works as a shortcut which simplifies an individual’s interactions with a complex environment; thus, country stereotypes help a consumer to make inferences about quality, particularly when other information cues are inaccessible or too complex to assess (Askegaard”
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, methodology): “In this context, the SCM offers a promising analytical tool for assessing how brands can capitalize on stereotypical country beliefs (Chattalas et al., 2008; Maher & Carter, 2011).”
The affective and cognitive components of country image : Perceptions of American products in Kuwait (2011, methodology): “Although researchers have not applied the SCM in a marketing context, Chattalas et al. (2008) suggested in their literature review that the SCM is applicable to the examination of COO perceptions.”