Activation of country stereotypes: automaticity, consonance, and impact
By M. Herz, Adamantios Diamantopoulos. 2013
187 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/bb78a48cc1c9bdaae7227c93a5065b4a589dd792
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- M. Herz
- Vasileios Davvetas
- G. Halkias
- Adamantios Diamantopoulos
- Sajeev Varki
- Philipp A. Rauschnabel
- Ali Besharat
- Ryan J. Langan
In Social Psychology
- Vasileios Davvetas
- G. Halkias
- Adamantios Diamantopoulos
- M. Herz
- Philipp A. Rauschnabel
- Aaron C. Ahuvia
- Thomas P. Novak
- Donna L. Hoffman
In Sociology and Political Science
- Vasileios Davvetas
- Adamantios Diamantopoulos
- G. Halkias
- M. Herz
- Sajeev Varki
- Philipp A. Rauschnabel
- Ali Besharat
- Ryan J. Langan
Citations in the corpus
- The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, methodology): “The product categories were chosen in order to be comparable with those used in previous relevant literature (e.g., Alden et al., 1999; Herz & Diamantopoulos, 2013; Pappu et al., 2007; Özsomer, 2012) and covered a wide range of consumer goods so as to avoid category specificity and, thus, enhance…”
- Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective (2013, background): “Participants received a short description of the task, an A2-sized paper (420 ¥ 594 mm; 16.5² ¥ 23.4²), and identical handicraft materials (paper, pens, scissors, and glue) (Herz 2010; Koll, Von Wallpach, and Kreuzer 2010; Raffelt, Blümelhuber, and Meyer 2007).”
- The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues (2017, background): “According to the accessibility-diagnosticity framework, a piece of information is said to be diagnostic if it helps consumers assign the focal product to a cognitive category or aids them in achieving a decision goal (Ahluwalia & Gürhan-Canli, 2000; Herz & Diamantopoulos, 2013).”
- You’re so lovable: Anthropomorphism and brand love (2014, background): “As the stereotyping literature amply demonstrates (Wheeler and Petty, 2001; Herz and Diamantopoulos, 2013), the evaluation of individual category members is influenced 376 © 2014 Macmillan Publishers Ltd. 1350-231X Journal of Brand Management Vol. 21, 5, 372–395 by the evaluator’s attitude towards…”