Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective

By M. Herz, Adamantios Diamantopoulos. 2013

110 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/319b07d13f4246ee62577fe14ba4fb5faeade395