Changjo Yoo
2005
A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Whom Changjo Yoo trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Changjo Yoo overall
- S. Connors
- M. Herz
- S. Anderson-Macdonald
- Adamantios Diamantopoulos
- Patrick Hartmann
- Matthew Thomson
- Shintaro Okazaki
Papers from Changjo Yoo's perspective
Ordered by how strongly the researchers Changjo Yoo trusts endorse each paper. Same corpus, a different order for every researcher.
- What to Say When: Advertising Appeals in Evolving Markets
- The Influence of Positive Mood on Brand Extension Evaluations
- The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
- Prospect theory: An analysis of decision under risk Econometrica 47
- Which Ad Works, When, Where, and how Often? Modeling the Effects of Direct Television Advertising
- The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
- Why some acquisitions do better than others : Product capital as a driver of long-term stock returns
- Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
- The Determinants of National Innovative Capacity
- What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Their papers
- The brand attitude formation process of emotional and informational ads (2005) — 320 citations