Brand Origin Identification by Consumers: A Classification Perspective

By G. Balabanis, Adamantios Diamantopoulos. 2008

283 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/45d6e41d118af055335ff3754dc131f79ce2b347

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. M. Herz
2. S. Samiee
3. Adamantios Diamantopoulos
4. Paurav Shukla
5. G. Tomas M. Hult

In Marketing

1. Adamantios Diamantopoulos
2. M. Herz
3. S. Samiee
4. Amro A. Maher
5. Paurav Shukla
6. J. Carter
7. G. Tomas M. Hult
8. Claudiu V. Dimofte

In Tourism, Leisure and Hospitality Management

1. M. Herz
2. S. Samiee
3. Adamantios Diamantopoulos
4. Paurav Shukla

Citations in the corpus

• A bibliometric analysis of the global branding literature and a research agenda (2013, background): “9 Balabanis and Diamantopoulos (2008) Journal of International Marketing 1.”
• Cognitive and Affective Reactions of U.S. Consumers to Global Brands (2008, background): “Recent research (see Balabanis and Diamantopoulos 2008; Samiee, Shimp, and Sharma 2005) has shown that consumers across the world are largely unaware of the precise origin of many marketplace brands.”
• Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison (2011, background): “All rights reserved. doi:10.1016/j.jwb.2010.11.002 measuring the impact of brand origin and brand image on purchase intentions (Balabanis & Diamantopoulos, 2008; Batra, Ramaswamy, Alden, Steenkamp, & Ramachander, 2000; Thakor & Kohli, 1996).”
• Resolving the impasse regarding research on the origins of products and brands (2011, background): “The reality that consumers are largely unaware of the correct BOs and COs has been empirically established (Anderson Analytics, 2007; Balabanis and Diamantopoulos, 2008; Samiee et al., 2005).”
• The affective and cognitive components of country image : Perceptions of American products in Kuwait (2011, background): “For example, do warmth and contempt affect brand purchase intention? Does the extent to which consumers associate a brand with a specific COO moderate this effect? This is particularly important, as previous research has established that consumers usually do not correctly identify a brand's COO ( Ba”
• Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective (2013, methodology): “…perceived to be an American brand, although hardly any of its products are actually made in the United States) and may or may not represent the true geographical origin of the brand (e.g., Sharp is a Japanese brand but is often perceived to be a U.K. brand; see Balabanis and Diamantopoulos 2008).”