Clay M. Voorhees
Marketing · 2006–2016
A researcher in the Science corpus: 7 papers; trusts 15 researchers and is trusted by 15 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 47 citations into it; #1,222 of 6,289 by trust here, #425 by citations
- Organizational Behavior and Human Resource Management — 44 citations into it; #2,634 of 8,741 by trust here, #1,581 by citations
- Sociology and Political Science — 39 citations into it; #11,049 of 22,756 by trust here, #4,445 by citations
- Information Systems and Management — 17 citations into it; #1,783 of 3,842 by trust here, #840 by citations
- Social Psychology — 8 citations into it
- Strategy and Management — 6 citations into it; #8,442 of 10,874 by trust here, #8,192 by citations
Whom Clay M. Voorhees trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Diane Halstead
- C. Mathwick
- Jörg Henseler
- John R. Rossiter
- Rajdeep Grewal
- R. Frambach
- James G. Maxham
- Edward E. Rigdon
- Christian M. Ringle
- Jennifer Edson Escalas
Who trusts Clay M. Voorhees overall
- Jörg Henseler
- Mikko Rönkkö
- R. Harrison
- N. Theodorakis
- Ellen Roemer
- Eiad Yafi
- Jun-Hwa (Jacky) Cheah
- Jussi Tanskanen
- Xiao‐Yu Liu
- Timothy M. Reilly
Papers from Clay M. Voorhees's perspective
Ordered by how strongly the researchers Clay M. Voorhees trusts endorse each paper. Same corpus, a different order for every researcher.
- The C-OAR-SE procedure for scale development in marketing
- Towards an understanding of inequity
- The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Self‐Construal, Reference Groups, and Brand Meaning
- Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
- Customer Experience Management in Retailing: Understanding the Buying Process
- An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study
- Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error
Their papers
- Online brand community engagement: Scale development and validation (2015) — 570 citations
- Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion (2010) — 203 citations
- Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information (2013) — 301 citations
- The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections (2015) — 87 citations
- Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2016) — 1,932 citations
- The good guys don't always win: the effect of valence on service perceptions and consequences (2006) — 126 citations
- A voice from the silent masses: An exploratory and comparative analysis of noncomplainers (2006) — 270 citations