Online brand community engagement: Scale development and validation

By Brian J. Baldus, Clay M. Voorhees, Roger J. Calantone. 2015

570 citations recorded by the source corpus.

Subfields: Computer Science Applications, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/23bd1f0c661b62a24c1ab56002e7f1ea770178da

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In Computer Science Applications

In Marketing

In Sociology and Political Science

Citations in the corpus

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017, background): “Because large number of customers spend time with online brand communities, it is worthwhile to explore customers’ motivation in participating and engaging with them (Brodie et al., 2013; Baldus et al., 2015).”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “Present study follows current scale development studies in online social media literature (e.g. Baldus et al., 2015; DeVellis, 2016; Hollebeek et al., 2014) and previous scale development studies (Churchill, 1979; Gerbing and Anderson, 1988).”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “…scales gauging brand engagement in self-concept (Sprott et al. 2009), online engagement (Calder et al. 2009), online brand community engagement (Baldus et al. 2015), and consumer engagement with brand-related social media content (Schivinski et al. 2016) each propose a unique set of engagement…”
What motivates users to hashtag on social media? (2019, background): “Baldus, Voorhees, and Calantone (2015) and Muntinga, Moorman, and Smith (2011) identified multiple motivations for using brand pages on Social Media.”
Engaging customers during a website visit: a model of website customer engagement (2016, background): “…3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 International Journal of Retail & Distribution M anagem ent 4 2005), virtual communities (Brodie et al., 2013; Baldus et al., 2015).”
Examining online social brand engagement: a social presence theory perspective (2017, background): “In view of this, it is essential for firms to gain deeper consumer insights on what influence their participation in online brand engagement (Baldus et al., 2015), which has the potential to enhance brand performance through electronic word of mouth and brand usage intent (Hennig-Thurau et al.,…”