Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

By Billur Akdeniz, Roger J. Calantone, Clay M. Voorhees. 2013

301 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/845d2856aa979c1845dc5dceacc0278392546595

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Cindy Lombart
2. Fraser McLeay
3. Chrysostomos Apostolidis

In Organizational Behavior and Human Resource Management

1. Cindy Lombart
2. Fraser McLeay

In Sociology and Political Science

1. Cindy Lombart
2. Fraser McLeay
3. Chrysostomos Apostolidis

Citations in the corpus

• Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store (2019, background): “They can be changed easily without modifying the physical properties of the products (Richardson et al., 1994; Akdeniz et al., 2013).”
• Should we stop meating like this? Reducing meat consumption through substitution (2016, background): “This is because the plethora of information consumers receive in the market place means only the information regarding product attributes that consumers consider important will have an impact on consumer behaviour (Akdeniz et al., 2013).”