The good guys don't always win: the effect of valence on service perceptions and consequences

By Michael K. Brady, Clay M. Voorhees, J. Cronin, Brian L. Bourdeau. 2006

126 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/3ba06de6f3fbb55e8a9d12919ee362a84ffb14af

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Citations in the corpus

Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event (2015, methodology): “…the majority of previous findings on the aforementioned relationship were based solely on evaluations made by spectators of various sport events (Brady et al., 2006; Theodorakis et al., 2001; Theodorakis et al., 2013; Tsuji et al., 2007; Yoshida & James, 2010), overlooking participants, which…”
A comparison of service evaluation models in the context of sport and fitness centres in Greece (2014, methodology): “The second model, namely the satisfaction model, was based on the work of Murray and Howat (2002) and Clemes et al. (2011) from the context of sport and fitness centres and spectator sports, respectively. In this model, it was hypothesised that overall service quality is an antecedent to both value ”
Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines (2016, background): “…in services (Bolton and Drew, 1991; Ostrom and Iacobucci, 1995; Flint et al., 1997; Cronin et al., 2000), tourism (Baker and Crompton, 2000; Brady et al., 2006, 2001; Williams and Soutar, 2009) and travel (Chen, 2008; Forgas et al., 2010; Kim and Lee, 2011; Park, 2004) literature to…”
The hierarchical effects of perceived quality on perceived value, satisfaction, and loyalty: Empirical results from public, outdoor aquatic centres in Australia (2013, background): “Furthermore, there is some evidence to suggest that where customers have a choice of service providers, process dimensions rather than outcomes have a stronger influence on overall satisfaction (Brady et al., 2006; Grönroos, 1984).”
Customer satisfaction with game and service experiences: antecedents and consequences. (2010, background): “, aggressive plays, speed of a game, and player appeal), a sense of enjoyment, and basking in reflected glory (BIRG) as direct or indirect predictors of game satisfaction and attendance intentions (Brady et al., 2006; Greenwell et al., 2002; Madrigal, 1995; Tsuji et al., 2007; Zhang, Pease, Smith, L”
Can service quality predict spectators' behavioral intentions in professional soccer? (2008, background): “…and Turley, 2001; McDonald et al., 1995; Theodorakis et al., 2001) and to examine the role of different service aspects on the development of positive spectators’ behavioural intentions (Brady et al., 2006; Hightower et al., 2002; Hill and Green, 2000; Wakefield and Blodgett, 1994, 1996, 1999).”
Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality (2013, background): “Using a similar conceptualization, in a study among fans from various spectator sports in the U.S., Brady et al. (2006) reported that spectators’ satisfaction mediates the relationship between service quality perceptions and their behavioural intentions.”
Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics (2016, result): “Further, and consistent with the findings of Brady et al. (2006), the role of satisfaction as a mediator between involvement and revisit intentions, and between venue attachment and revisit intensions are tested.”
Internal market orientation and its influence on organisational performance (2009, background): “In recent years, different studies (Brady et al., 2006; Chu-Mei, 2005; Fullerton, 2005; Martinez and Martı́nez, 2007) have demonstrated the validity and reliability of the scale of Brady and Cronin (2001), which justifies its use in our research to represent the quality of service as perceived by th”