The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections

By P. Randhawa, Roger J. Calantone, Clay M. Voorhees. 2015

87 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/da32d2ec52fe6bfc2775fe2cc552a83254baa75d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Liezl-Marié van der Westhuizen

In Organizational Behavior and Human Resource Management

1. Liezl-Marié van der Westhuizen

In Sociology and Political Science

1. Liezl-Marié van der Westhuizen

Citations in the corpus

• Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “For example, self-brand connections affect private (Giroux and Grohmann, 2015; Randhawa et al., 2015) and public (Ye et al., 2015) consumer behavior, including consumers’ word-of-mouth (Kwon and Mattila, 2015; Sicilia et al., 2016), personal brand relational quality (Dwivedi, 2014) and…”