A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender

By Marie-Odile Richard, J. Chébat, Zhiyong Yang, S. Putrevu. 2010

326 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b4e5a59a231043a28ed29488157aa4292144062a