Web advertising: gender differences in beliefs, attitudes and behavior

By Lori D. Wolin, Pradeep K. Korgaonkar. Internet Research, 2003

303 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cbfe0b2b278377b5fec049b307e69f98995f96a4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. A. Tasci
2. Marie-Odile Richard
3. Manuel Alector Ribeiro
4. Heesup Han
5. David G. Taylor
6. Zhiyong Yang
7. Kisang Ryu
8. J. Chébat

In Marketing

1. K. Woosnam
2. Heesup Han
3. Manuel Alector Ribeiro
4. Kisang Ryu
5. A. Tasci
6. David G. Taylor
7. Kayode D. Aleshinloye
8. Marie-Odile Richard

In Sociology and Political Science

1. K. Woosnam
2. A. Tasci
3. Manuel Alector Ribeiro
4. Kayode D. Aleshinloye
5. Heesup Han
6. David G. Taylor
7. Xiaoxiao Fu
8. Marissa V. Phillip

Citations in the corpus

• Impact of Gender Differences on the Evaluation of Promotional Emails (2004, background): “In contrast, men tend to use the internet for entertainment and functional purposes such as research prior to purchase (Herring, 1993; Weiser, 2000; Wolin and Korgaonkar, 2003).”
• Predicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans (2010, background): “Wolin and Korgaonkar (2003) investigated gender differences in beliefs, attitudes, and behaviors related to web advertising.”
• Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011, background): “Women generally appear to have stronger attitudes related to invasiveness (e.g., offensiveness, deceptiveness, and annoyance) of advertising (Wolin and Korgaonkar, 2003), however, suggesting that women’s attitude toward SNA will be more affected by perceived invasiveness.”
• The Influence of Place Attachment on Social Distance: Examining Mediating Effects of Emotional Solidarity and the Moderating Role of Interaction (2019, methodology): “For example, information-processing strategies are known to be influenced by gender (see Wolin and Korgaonkar 2003 for extensive review of findings).”
• A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender (2010, result): “The lack of such direct relationship for females was consistent with the finding that males were more prone to quick online decisions, while females used the Internet to gather information and later decided whether to buy in a brick-and-mortar store or elsewhere (Wolin and Korgaonkar, 2003).”