Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender

By S. Putrevu. 2008

140 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/897417ad733e492fa170b9f92209325ae6fc1734

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Hila Riemer
2. Ching-Ting Yen
3. Billy Bai
4. Chun-Tuan Chang
5. Tomer Bakalash
6. X. Leung

In Marketing

1. Hila Riemer
2. Ching-Ting Yen
3. Billy Bai
4. Chun-Tuan Chang
5. Tomer Bakalash
6. X. Leung
7. Yu‐Kang Lee

In Sociology and Political Science

1. Hila Riemer
2. Ching-Ting Yen
3. Billy Bai
4. Chun-Tuan Chang
5. Tomer Bakalash
6. X. Leung

Citations in the corpus

• Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition (2013, methodology): “This technique has been used to examine the influences of NFC (Brennan and Bahn 2006; McQuarrie and Mick 2009; Putrevu 2008; Zhang 1996).”
• How Motivation, Opportunity, and Ability Impact Travelers' Social Media Involvement and Revisit Intention (2013, background): “The level of involvement impacts the degree of learning and the effect of a communication message on the recipients (Petty, Cacioppo, & Schumann, 1983; Putrevu, 2008).”
• Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI (2013, background): “Recognizing the importance of memory for the ad, many researchers have attempted to determine the factors that enhance it (e.g., Baack, Wilson, and Till 2008; MacInnis and Jaworski 1989; Putrevu 2008).”