Minjung Park
Marketing · 2016–2020
A researcher in the Science corpus: 3 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 34 citations into it
- Sociology and Political Science — 30 citations into it
- Organizational Behavior and Human Resource Management — 19 citations into it
- Human-Computer Interaction — 10 citations into it
- Literature and Literary Theory — 7 citations into it
Whom Minjung Park trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Wi-Suk Kwon
- Ann E. Schlosser
- Kelly Tian
- Lauren I. Labrecque
- Sally J. McMillan
- Ran Kivetz
- Simon Hudson
- Klaus-Peter Wiedmann
- Sharron J. Lennon
- Paurav Shukla
Papers from Minjung Park's perspective
Ordered by how strongly the researchers Minjung Park trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumers' Need for Uniqueness: Scale Development and Validation
- Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
- Sustaining the luxury brand on the Internet
- Social benefits of luxury brands as costly signals of wealth and status
- Customer loyalty in e-commerce: an exploration of its antecedents and consequences
- Understanding luxury consumption in China: Consumer perceptions of best-known brands
- The value increment of mass-customized products: An empirical assessment
- Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
- E-LOYALTY: YOUR SECRET WEAPON ON THE WEB
- What induces online loyalty? Online versus offline brand images
Their papers
- Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective (2020) — 344 citations
- “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands (2020) — 117 citations
- The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016) — 211 citations