The value increment of mass-customized products: An empirical assessment

By Martin Schreier. 2006

271 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c26bfc8ea6c8dd372594c85edcc0208d482c6c63

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Citations in the corpus

Toolkits for Idea Competitions: A Novel Method to Integrate Users in New Product Development (2006, background): “The incentive mechanism of this TIC followed the idea that the fun and challenge of participating, peer recognition, brand involvement, and awareness of the company would be the major factors motivating users to contribute (Lakhani and Wolf, 2005; Schreier, 2006).”
Emotional bonding with personalised products (2009, background): “Past research has revealed several reasons for consumers to personalise their products (Blom and Monk 2003, Franke and Piller 2003, Weightman and McDonagh 2003, Schreier 2006).”
Product uniqueness as a driver of customer utility in mass customization (2008, background): “In addition to aesthetic and functional fit, conceptual work on MC has explicitly or implicitly suggested product uniqueness as a second value driver in self-designed products (e.g., Kamali and Loker 2002; Lynn and Harris 1997; Schreier 2006; Shen and Ball 2006; Simonson 2005; Wind and Rangaswamy 20”
Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment (2010, unknown): “Empirical studies conducted by Franke and Piller (2004) and Schreier (2006) conﬁrm that the user’s willingness to pay (WTP) for self-designed products can be much higher than in the case of standard products (with technical quality held constant), suggesting that MC holds the potential to be a…”
Understanding the do-it-yourself consumer: DIY motivations and outcomes (2011, background): “Customized products can generate greater benefits for customers than mass marketed products because they deliver a better fit to customers’ preferences (Franke et al. 2009; Simonson 2005; Schreier 2006), although customization still is traded off against quality and price (Valenzuela et al. 2009).”
The "I Designed It Myself" Effect in Mass Customization (2010, background): “Here, self-designs are exchanged and evaluated, obviously with positive effects on the originators (Prügl and Schreier 2006).”
Bolstering and restoring feelings of competence via the IKEA effect (2012, background): “By being involved in the production of a good, or by customizing it to one’s taste, it is more likely to meet one’s specific needs (Dellaert & Stremersch, 2005; Franke, Keinz, & Steger, 2009; Franke & Piller, 2004; Randall, Terwiesch, & Ulrich, 2007; Schreier, 2006; Simonson, 2005).”
The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016, background): “According to Schreier (2006), consumers perceive four benefits from mass customization: functional benefit, perceived uniqueness, the process benefit of self-design, and pride of authorship.”
The 'IKEA Effect': When Labor Leads to Love (2012, background): “The link exists for non-humans as well, with rats and starlings preferring sources of food which require effort to obtain (Kacelnik & Marsh, 2002; Lawrence & Festinger, 1962).”