Social benefits of luxury brands as costly signals of wealth and status

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The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016, background): “…value, satisfaction, and loyalty toward 16/j.jbusres.2016.04.174 products are socially visible and associated with conspicuous consumption (Nelissen & Meijers, 2011), the social value perceived in the luxury customization also increases satisfaction, indicating that applying customization…”
Biological markets and the effects of partner choice on cooperation and friendship (2016, background): “, [5]), frequent affiliation with high status individuals to signal social connectedness, even war heroism signalling strength and courage [6].”
Brand personality: theory and dimensionality (2018, background): “However, the same literature often emphasises the signalling of status (Fehr and Fischbacher, 2003; Griskevicius et al., 2007; Nelissen and Meijers, 2011), and while status is relevant to Aaker’s original definition of brand personality (the set of human characteristics associated with a brand), it…”
Materialism: the good, the bad, and the ugly (2014, methodology): “For example, Pieters (2013) analysed data from an online panel collected over a 16-year period.”