Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior

By Minas N. Kastanakis, G. Balabanis. 2012

497 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/1edf0a954f68097955399fbf45ee6e0c932e3ce3

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Citations in the corpus

Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations (2015, background): “Some consumers want to identify themselves as members of a “desirable” type (Kuksov & Xie, 2012) and buy luxury goods in order to conform with the people they wish to be associated with – that is, the so called “bandwagon luxury consumption behavior” (Kastanakis & Balabanis, 2012).”
The effect of culture on perception and cognition: A conceptual framework (2014, background): “Overall, the independent/ interdependent self-construal is relevant for crosscultural consumer research because it captures the propensity of people to focus (or not) on social connections (Kastanakis & Balabanis, 2012).”
Conformity Consumption Behavior and FoMO (2019, background): “In addition, Kastanakis and Balabanis [8] found that the common beliefs and lifestyles of mainstream groups lead to conformity consumption for consumer.”
The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016, background): “Bandwagon consumption refers to consumers' tendency to conformwith others through consuming high demand products (Kastanakis & Balabanis, 2012), which is contrary to NFU.”
The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods (2017, background): “For example, Wong and Ahuvia (1998) suggest that East Asian luxury consumers tend to be heavily influenced by social norms, and they seek symbolic values instead of hedonic values from luxury consumption (Kastanakis & Balabanis 2012; Shukla & Purani, 2011; Tsai, 2005).”
‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? (2018, background): “This research would advance extant literature that suggests social approval sought for consumption of popular conspicuous goods, such as luxury goods, is influenced by desire for rewards and avoidance of punishment from a social group (Kastanakis and Balabanis 2012).”
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “Luxury is a marker of one's status, and through visible brand marks, it is perceived to enhance such symbolic benefits in everyday social interactions, which feeds many new luxury consumers' appetites (Kastanakis & Balabanis, 2012).”
Values associated with luxury brand consumption and the role of gender (2017, background): “CNFU relates positively to independent self-concept, but not to interdependent one (Kastanakis & Balabanis, 2012, 2014), since an independent selfconcept involves higher uniqueness motivation (Cross & Madson, 1997).”