Understanding luxury consumption in China: Consumer perceptions of best-known brands

By Lingjing Zhan, Yan-Qun He. 2012

384 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6e118a3a8a4d51d502aad06c5307cfed4723e190

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Peter Björk
2. Wan Yang
3. Hannele Kauppinen-Räisänen
4. Anna S. Mattila
5. Marie-Nathalie Jauffret
6. Jungmin Yoo
7. Alexandra Lönnström
8. Minjung Park

In Social Psychology

1. Jungmin Yoo
2. Anna S. Mattila
3. Wan Yang
4. Peter Björk
5. G. Balabanis
6. Minas N. Kastanakis

In Sociology and Political Science

1. Hannele Kauppinen-Räisänen
2. Peter Björk
3. Wan Yang
4. Jungmin Yoo
5. Anna S. Mattila
6. Minjung Park
7. G. Balabanis
8. Minas N. Kastanakis

Citations in the corpus

• The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016, background): “Therefore, marketers of well-known luxury brands need to consider how to attain product differentiation within the brand for consumers who desire uniqueness, so customization may thus be a useful strategy (Zhan & He, 2012).”
• Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014, background): “Acquiring and conspicuously displaying luxuries is an important part of many modern lifestyles in both affluent Western societies and the developing world (Bian & Forsythe, 2010; Ko & Megehee, 2010; Li, Li, & Kambele, 2010; Zhan & Yanqun, 2010).”
• How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “For example, Chinese consumers show high self-monitoring, and they use luxury goods to conform in terms of their social identity (e.g. Zhan & He, 2012).”
• The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods (2017, background): “As suggest by several scholars, luxury buying behaviors and consumers’ need for status are heavily influenced by culture and social development (Bian & Forsythe, 2012; Kastanakis & Balabanis, 2012; Li, Li, & Kambele, 2012; Shukla & Purani, 2011; Tsai, 2005; Wong & Ahuvia, 1998; Zhan & He, 2011).”