The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

By Jungmin Yoo, Minjung Park. 2016

211 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/4aedeef69aa6d8ed7dcdd1906303924dabda3342

Citations in the corpus

• The consumer behavior of luxury goods: a review and research agenda (2020, unknown): “…of buying luxury goods increases when the product is exclusive (Stathopoulou & Balabanis, 2019), authentic (Cheah et al., 2016), customized (J. Yoo & Park, 2016), creative (Cheah et al., 2015), has a great history (Kessous & Valette-Florence, 2019) and has innovative marketing strategies…”