What induces online loyalty? Online versus offline brand images

By Wi-Suk Kwon, Sharron J. Lennon. 2009

310 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a6616721c68a50b61f8bca9d7cc0f3c4d792e412

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Jungmin Yoo
2. Minjeong Kim
3. Minjung Park

In Marketing

1. Jungmin Yoo
2. Minjeong Kim
3. Minjung Park
4. Sharron J. Lennon

In Sociology and Political Science

1. Jungmin Yoo
2. Minjeong Kim
3. Minjung Park

Citations in the corpus

• The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016, methodology): “…was measured with four items adapted from Srinivasan, Anderson, and Ponnavolu (2002) and revised for the current study; past loyalty was measured with four items (Boo, Busser, & Baloglu, 2009); future loyalty with three items (Kwon & Lennon, 2009); and NFU with 12 items (Tian et al., 2001).”
• The effects of online product presentation on consumer responses: A mental imagery perspective (2014, methodology): “Behavioral intentions Kwon and Lennon (2009) .”