Wondwesen Tafesse

Sociology and Political Science · 2015–2021

A researcher in the Science corpus: 3 papers; trusts 13 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Wondwesen Tafesse trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. H. Hsieh
  2. Jonah A. Berger
  3. Linda D. Hollebeek
  4. Roderick Brodie
  5. Benedikt Jahn
  6. Irena Pletikosa Cvijikj
  7. S. Shannon
  8. Mark Glynn
  9. L. Shrum
  10. Andreas M. Kaplan

Who trusts Wondwesen Tafesse overall

  1. Hamidreza Shahbaznezhad
  2. Hazem Rasheed Gaber
  3. Eugene Cheng‐Xi Aw

Papers from Wondwesen Tafesse's perspective

Ordered by how strongly the researchers Wondwesen Tafesse trusts endorse each paper. Same corpus, a different order for every researcher.

  1. What Makes Online Content Viral?
  2. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
  3. On Brands and Word of Mouth
  4. Consumer engagement with self-expressive brands: brand love and WOM outcomes
  5. How to Transform Consumers into Fans of Your Brand
  6. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
  7. Customer Engagement: Exploring Customer Relationships Beyond Purchase
  8. Toward a theory of customer engagement marketing
  9. Consumer – brand engagement on Facebook: liking and commenting behaviors
  10. Word of mouth and interpersonal communication: A review and directions for future research

Their papers