K. Naumann

Sociology and Political Science · with Bowden · 2020

A researcher in the Science corpus: 1 paper; trusts 15 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom K. Naumann trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Linda D. Hollebeek
  2. Simona Romani
  3. Barbara M. Byrne
  4. J. Steiger
  5. K. Verleye
  6. Daire Hooper
  7. S. Grappi
  8. Tom Chen
  9. Roderick Brodie
  10. Richard P. Bagozzi

Papers from K. Naumann's perspective

Ordered by how strongly the researchers K. Naumann trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
  2. Service-dominant logic: continuing the evolution
  3. Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services
  4. How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement (Journal of Advertising Research)
  5. Engagement valence duality and spillover effects in online brand communities
  6. Consumer engagement in a virtual brand community: An exploratory analysis
  7. Understanding the limitations of global fit assessment in structural equation modeling
  8. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
  9. Managing Engagement Behaviors in a Network of Customers and Stakeholders
  10. Exploring positively- versus negatively-valenced brand engagement: a conceptual model

Their papers