Analyzing Brand Competition across Subcategories

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Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace (2005, background): “This effect was not included in the analysis (for demand analyses across categories, see Lal and Matutes 1994; Manchanda, Ansari, and Gupta 1999; Rao and Syam 2001; Wedel and Zhang 2004), which means that we should observe lower prices than the prices specified in Equation 15.”
Consumer-factors Moderating Private Label Brand Success: Further Empirical Results (2009, background): “While some studies investigate PLBs from a cross category perspective, this research usually emphasises retailer and manufacturer competition and promotion (Hoch and Banerji, 1993; Sayman and Raju, 2004; Wedel and Zhang, 2004).”
Identifying demand effects in a large network of product categories (2015, background): “frozen, refrigerated and shelf-stable juices (Wedel and Zhang, 2004).”
Retailer Pricing and Competitive Effects (2009, unknown): “Controlling for category effects, Wedel and Zhang (2004) examine cross-category price effects that are speciﬁc to SKU.”