Empirical generalizability of consumer evaluations of brand extensions

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The use and misuse of student samples: An empirical investigation of European marketing research (2017, background): “For example, James and Sonner (2001) confirm differences for advertising effectiveness on measurements such as liking and purchase intent; Völckner and Sattler (2007) report no differences in studies on brand extensions; and Maguire et al.”
A new measure of brand personality (2009, methodology): “To enhance the representativeness of the sample of brands, we selected the brands in such a way that different purchase motivations were represented (Park, Jaworski, & MacInnis, 1986; Völckner & Sattler, 2007).”
Algorithmic stemmers or morphological analysisq An evaluation (2009, background): “Brand extension refers to using a well-developed brand for a different artifact (Aaker & Keller, 1990), and brand extensions “represent one of the most frequently used branding strategies” .( Volckner & Sattler, 2006, p. 18 ).”
Consumer–brand relationship quality: When and how it helps brand extensions (2014, background): “Most research focuses on the fit between a brand extension and parent brand (Keller, 2003), demonstrating product category similarity is important (e.g., Aaker & Keller, 1990; Ahluwalia, 2008; Völcknera & Sattler, 2007).”