Maggie Geuens

Marketing · 2004–2017

A researcher in the Science corpus: 10 papers; trusts 30 researchers and is trusted by 27 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 115 citations into it; #1,079 of 6,289 by trust here, #1,142 by citations
• Sociology and Political Science — 58 citations into it; #5,535 of 22,756 by trust here, #6,087 by citations
• Organizational Behavior and Human Resource Management — 52 citations into it; #2,216 of 8,741 by trust here, #3,695 by citations
• Social Psychology — 47 citations into it
• Management Science and Operations Research — 35 citations into it; #3,591 of 11,946 by trust here, #4,746 by citations
• Applied Psychology — 25 citations into it; #1,765 of 3,868 by trust here, #2,369 by citations
• Economics and Econometrics — 24 citations into it
• General Decision Sciences — 20 citations into it

Whom Maggie Geuens trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Rossiter
2. Jan-Benedict E M Steenkamp
3. J. Billiet
4. Beatrice Rammstedt
5. Franziska Völckner
6. Michael Bosnjak
7. Philip M. Podsakoff
8. Jennifer L. Aaker
9. Michel Tuan Pham
10. Rashmi Adaval

Who trusts Maggie Geuens overall

1. Arnold Japutra
2. Sebastian Molinillo
3. Jin Su
4. Bert Weijters
5. Yves Van Vaerenbergh
6. E. Wallace
7. S. Sop
8. Simona Romani
9. Xiao Tong
10. Ana Isabel Polo Peña

Papers from Maggie Geuens's perspective

Ordered by how strongly the researchers Maggie Geuens trusts endorse each paper. Same corpus, a different order for every researcher.

1. Modeling Acquiescence in Measurement Models for Two Balanced Sets of Items
2. THE DEVELOPMENT OF MARKERS FOR THE BIG-FIVE FACTOR STRUCTURE
3. Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance
4. The magical number seven plus or minus two: some limits on our capacity for processing information.
5. Do We Really Need Multiple-Item Measures in Service Research?
6. The Psychology of Survey Response
7. Response Styles in Marketing Research: A Cross-National Investigation
8. Consumer Choice between Hedonic and Utilitarian Goods
9. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
10. Missing data: our view of the state of the art. (Psychological methods)

Their papers

• Emotional advertising: Revisiting the Role of Product Category (2011) — 158 citations
• The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials (2013) — 136 citations
• Motivated Consumer Innovativeness: Concept, Measurement, and Validation (2010) — 305 citations
• Assessing response styles across modes of data collection (2008) — 156 citations
• The Individual Consistency of Acquiescence and Extreme Response Style in Self-Report Questionnaires (2010) — 129 citations
• The proximity effect: The role of inter-item distance on reverse-item bias (2009) — 140 citations
• Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases (2017) — 151 citations
• Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength (2010) — 191 citations
• A new measure of brand personality (2009) — 677 citations
• The Four Dimensional Impact Of Color On Shoppers’ Emotions (2004) — 139 citations