The impact of brand extension success drivers on brand extension price premiums

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Structural model robustness checks in PLS-SEM (2020, methodology): “Even though researchers have already used this approach to confirm the selected direction of the relationships in their structural model (Sattler et al., 2010), future studies should further improve this type of analysis and translate related approaches into a PLS-SEM framework (e.g. the structural…”
PLS-SEM: Indeed a Silver Bullet (2011, methodology): “…its comparatively high statistical power make the PLS method particularly adequate for SEM applications that aim at prediction or theory building such as in studies that focus on identifying critical success drivers (e.g., Höck and Ringle 2010; Sarstedt and Schloderer 2010; Sattler et al. 2010).”