The Last Picture Show? Timing and Order of Movie Distribution Channels

By Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, Mark Houston. 2007

147 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/13c5588ccc7f0dc0ee7e585c2c7a9cb201c87f0a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Mark Houston
2. Thorsten Hennig-Thurau

In Marketing

1. Mark Houston
2. Thorsten Hennig-Thurau

In Visual Arts and Performing Arts

1. Mark Houston
2. Thorsten Hennig-Thurau

Citations in the corpus

• Dynamic capabilities and performance : strategy, structure and environment (2013, unknown): “Several features of PLS-SEM have led to its increasing use in management, strategy and marketing research (e.g. Bontis et al., 2007; Drengner et al., 2008; Gruber et al., 2010; Hennig-Thurau et al., 2007; Robins et al., 2002; Sattler et al., 2010).”
• Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures (2009, methodology): “…we expect the release of a sequel to influence parent DVD sales at the sequel’s release at theaters and again, four to six months later, on DVD (Hennig-Thurau et al. 2007), we compare the cumulative predicted sales for the period from 12 weeks before the theatrical sequel release until one…”