Strategic Brand Management

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The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions (2011, background): “These postpromotion effects are still unclear, entailing constant controversies; some researchers insist that repeated sales promotions could degrade the brand quality perception and image (Aaker, 1996; Keller, 2003), while others disagree (Davis, Inman, & McAlister, 1992).”
The impact of brand extension success drivers on brand extension price premiums (2010, unknown): “Extending brands can be profitable, especially when they exploit marketing efficiencies, such as lower new product introduction costs (Keller, 2008).”
An Empirical Assessment of Spectator-Based Brand Equity (2008, background): “One of these benefits, customer loyalty, is often experienced by organizations with strong brand equity (Keller, 1998).”