How Social-Cause Marketing Affects Consumer Perceptions

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Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2009, unknown): “For example, causerelated marketing promotions may generate highly profitable sales (Bloom et al., 2006) that can benefit the company and, indirectly, its stakeholders such as investors and employees.”
How Corporate Social Advocacy Affects Attitude Change Toward Controversial Social Issues (2020, background): “Sometimes having a low fit might be better than having a high fit (e.g., see Bloom et al., 2006; Menon & Kahn, 2003) if one is trying to generate attitude change.”
Supply Chain Consequences of Subsidies for Corporate Social Responsibility (2015, background): “These factors can boost both short-and long-run proﬁts for a ﬁrm (e.g., Bloom et al. 2006, Krishna and Rajan 2009, Strahilevitz 1999).”