Jooyoung Kim
2007–2010
A researcher in the Science corpus: 3 papers; trusts 0 researchers and is trusted by 13 researchers here, as inferred from the citation graph.
Who trusts Jooyoung Kim overall
- Linn Viktoria Rampl
- Jinsoo Hwang
- Bui Nhat Vuong
- Urška Tuškej
- Yeyi Liu
- Peter Kenning
- Sunghyup Sean Hyun
Papers from Jooyoung Kim's perspective
Ordered by how strongly the researchers Jooyoung Kim trusts endorse each paper. Same corpus, a different order for every researcher.
- The Power of Affect: Predicting Intention (Journal of Advertising Research)
- No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
- Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
- Affect Monitoring and the Primacy of Feelings in Judgment
- Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
- Brands as Signals: A Cross-Country Validation Study:
- The impact of parent brand attribute associations and affect on brand extension evaluation
- Principles and Practice of Structural Equation Modeling (2nd ed.)
- SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes
- Prospect theory: An analysis of decision under risk Econometrica 47
Their papers
- Effects of brand personality on brand trust and brand affect (2010) — 572 citations
- The differential roles of brand credibility and brand prestige in consumer brand choice (2010) — 439 citations
- The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation (2007) — 100 citations