The Power of Affect: Predicting Intention

By J. Morris, Chongmoo Woo, James A. Geason, Jooyoung Kim. Journal of Advertising Research, 2002

381 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b85a112f9435d52d40882db9a50623c3047e107c

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Citations in the corpus

The impact of emotions on service quality, satisfaction, and positive word-of-mouth intentions over time (2010, background): “Understanding how consumers feel about a service experience has little value in practice or theory without a context or outcome, and emotions have been examined in relation to customer satisfaction (Westbrook & Oliver, 1991), post-purchase processes (Dube & Menon, 2000), cognition in forming satisfa”
How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006, background): “Moreover, previous research has shown that emotional reactions measured by means of SAM exhibit direct effects on behavioral measures like purchase intention (Morris et al., 2002).”
Pleasure, Arousal, Dominance: Mehrabian and Russell revisited (2014, background): “In research concerning topics such as picture processing (Bradley and Lang 1994) or defining the effects in advertising (Morris et al. 2002) the dimension dominance plays an important role as well.”
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement (2010, background): “Positive emotional appeals generate interest in the advertisement, reduce irritation, and lead to positive judgments of the advertised message and higher purchase intentions of the advertised product ( Geuens and De Pelsmacker, 1998 ; Morris et al , 2002 ).”
Emotions as determinants of electric car usage intention (2012, background): “Allen, Machleit, and Kleine (1992) and Morris et al. (2002) claim that emotions can have a direct influence on behaviour that is not captured or summed up by attitude judgement.”
Elaboration likelihood model: A missing intrinsic emotional implication (2005, neutral): “105 Morris et al. (2002) op. cit.”
Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention (2019, background): “Emotion can be considered to be a significant aspect in developing attitudes and is believed to even have an influence on consumer behaviour (Allen, Machleit, and Kleine 1992; Morris et al. 2002).”
The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials (2013, background): “These early findings have been replicated in a large number of studies with both television commercials and print advertisements (e.g., Baumgartner, Sujan, & Padgett, 1997; Burke & Edell, 1989; Derbaix, 1995; Miniard et al., 1991; MacInnis & Park, 1991; Morris et al., 2002).”
A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2018, methodology): “These, in turn, are important predictors of purchasing intention (Batra and Ray 1986; Morris et al. 2002).”