The impact of parent brand attribute associations and affect on brand extension evaluation

By Subodh Bhat, Srinivas K. Reddy. 2001

360 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/0380ad5ad01e1704af565b5a67b99b9269f08c60

How researchers see this paper

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In Marketing

1. Henrik Hagtvedt
2. Vanessa M. Patrick
3. Ian Grime
4. G. Smith
5. Sonja Grabner‐Kräuter
6. Adamantios Diamantopoulos
7. J. Yu
8. Barry L. Bayus

In Organizational Behavior and Human Resource Management

1. Ian Grime
2. G. Smith
3. Sonja Grabner‐Kräuter
4. Adamantios Diamantopoulos
5. J. Yu
6. Barry L. Bayus
7. Kurt Matzler
8. Namwoon Kim

Citations in the corpus

• IMPACT OF BRAND IMAGE, TRUST AND AFFECT ON CONSUMER BRAND EXTENSION ATTITUDE: THE MEDIATING ROLE OF BRAND LOYALTY (2011, background): “Association with the parent brand can influence the customer thinking about the brand extensions (Asker &Keller,1990;Bhat & Reddy ,2001).”
• The differential roles of brand credibility and brand prestige in consumer brand choice (2010, background): “Past research has suggested that symbolic brands with a high prestige orientation achieve a stronger brand image fit than non–prestige-oriented brands (Bhat & Reddy, 2001; Lau & Phau, 2007).”
• The impact of brand extensions on brand personality: experimental evidence (2005, background): “Conversely, poor fit could result in a perceived inconsistency between the core brand and that of the extension (Park et al. , 1991; Bhat and Reddy, 2001).”
• Consumer attitude toward brand extensions : An Integrative Model and Research Propositions (2003, background): “…& Doyle, 1996; Flaherty & Pappas, 2000; Bottomley & Holden, 2001; Bhat & Reddy, 1997, 2001; Klink & Smith, 2001 Park, Milberg & Lawson, 1991; Bhat & Reddy, 1997, 2001 Aaker & Keller, 1990; Keller & Aaker, 1992; Park, Milberg & Lawson, 1991; Boush & Loken, 1991; Dacin & Smith, 1994; Sunde &…”
• Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility (2008, background): “Prior research has investigated the importance of brand image and perceptions of quality in consumer evaluations of brand extensions (Bhat & Reddy, 2001).”
• Product Complements and Substitutes in the Real World: The Relevance of “Other Products” (2004, background): “Another area of research importance is what might be termed “transfer of preference” (affect), which presumably is what makes brand extension effective (Bhat and Reddy 2001; Broniarczyk and Alba 1994; Erdem 1998).”
• Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience (2006, background): “Brand affect can be seen as a consumers’ overall favorable or unfavorable evaluation of the brand (Keller, 1993; Bhat and Reddy, 2001).”