The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation

By Jooyoung Kim, J. Morris. 2007

100 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9a6ca556c542fcc0ccc7643ed0be62d0a0c17b24