J. Petersen

Marketing · with Kumar · 2005–2015

A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

Whom J. Petersen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Venkatesan
  2. Greg C. G. Wei
  3. Martin A. Tanner
  4. John E. Hogan
  5. W. Reinartz
  6. Vijay Kumar
  7. Roland T. Rust
  8. Stacy L. Wood
  9. Katherine N. Lemon
  10. Sunil Gupta

Who trusts J. Petersen overall

  1. Ashwin Malshe
  2. Vinay Kumar
  3. Manoj K. Agarwal
  4. Sunil Gupta

Papers from J. Petersen's perspective

Ordered by how strongly the researchers J. Petersen trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The mismanagement of customer loyalty. (Harvard Business Review)
  2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  3. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  4. Linking Customer Assets to Financial Performance
  5. The allocation of promotion budget to maximize customer equity
  6. The Impact of the Prechoice Process on Product Returns
  7. Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns
  8. What Is the True Value of a Lost Customer?
  9. A Monte Carlo Implementation of the EM Algorithm and the Poor Man's Data Augmentation Algorithms
  10. Product Returns on the Internet: A Case of Mixed Signals?

Their papers