Are Product Returns a Necessary Evil? Antecedents and Consequences

By J. Petersen, Vikas Kumar. 2009

331 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/a1967a54052ee1410de31dbb88b8956f3b23b0d7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Ashwin Malshe
2. Manoj K. Agarwal
3. Vinay Kumar

In Marketing

1. Manoj K. Agarwal
2. Ashwin Malshe
3. Vinay Kumar

Citations in the corpus

• From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction (2015, methodology): “To address potential simultaneity, we followed Petersen and Kumar (2009) and selected an estimation model that jointly estimates all model coefficients.”
• A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation (2018, background): “Traditionally, firms have used several metrics to value customers (Kumar and Reinartz 2012; Petersen et al. 2009).”