Vijay Kumar
with Venkatesan · 2004
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 15 researchers here, as inferred from the citation graph.
Whom Vijay Kumar trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Vijay Kumar overall
- Vinay Kumar
- Sunil Gupta
- Julián Villanueva
- J. Petersen
- Denish Shah
- Rishika Rishika
- Dominique M. Hanssens
- V. Kumar
- V. Zeithaml
Papers from Vijay Kumar's perspective
Ordered by how strongly the researchers Vijay Kumar trusts endorse each paper. Same corpus, a different order for every researcher.
- The mismanagement of customer loyalty. (Harvard Business Review)
- The allocation of promotion budget to maximize customer equity
- Slice Sampling
- Linking Customer Assets to Financial Performance
- Impact of Sales Promotions on when, what, and how Much to Buy
- Genetic Algorithms in Search Optimization and Machine Learning
- A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
- Statistical Learning Theory
- Return on Marketing: Using Customer Equity to Focus Marketing Strategy
- Measuring Marketing Productivity: Current Knowledge and Future Directions
Their papers
- A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004) — 981 citations