John E. Hogan

Marketing · 2002–2004

A researcher in the Science corpus: 4 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 13 citations into it
• Organizational Behavior and Human Resource Management — 12 citations into it

Whom John E. Hogan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter C. Verhoef
2. V. Zeithaml
3. Harry R. Commandeur
4. Jacquelyn S. Thomas
5. E. Anderson

Who trusts John E. Hogan overall

1. Sunil Gupta
2. Barak Libai
3. J. Petersen
4. Julián Villanueva
5. Michael Haenlein
6. I. Ishaq
7. Kaman Lee
8. Vikas Kumar
9. Dominique M. Hanssens
10. Vinay Kumar

Papers from John E. Hogan's perspective

Ordered by how strongly the researchers John E. Hogan trusts endorse each paper. Same corpus, a different order for every researcher.

1. Strengthening the Satisfaction-Profit Chain
2. Linking Customer Assets to Financial Performance
3. A Rude Awakening: Internet Shakeout in 2000
4. Real Options: A Practitioner's Guide
5. Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
6. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
7. Customer Referral Management: Optimal Reward Programs
8. Implications of loyalty program membership and service experiences for customer retention and value
9. Customer Equity: Building and Managing Relationships as Valuable Assets
10. The mismanagement of customer loyalty. (Harvard Business Review)

Their papers

• What Is the True Value of a Lost Customer? (2003) — 298 citations
• Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness (2004) — 248 citations
• Hybrid channel conflict: causes and effects on channel performance (2002) — 125 citations
• Linking Customer Assets to Financial Performance (2002) — 216 citations