Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns

By Amanda B. Bower, James G. Maxham. 2012

218 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b2fe74c93919c19e2c3899dc59951af8fefa9f11

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vinay Kumar
2. Denish Shah
3. Morris George
4. Hongju Liu
5. V. Kumar
6. Katherine N. Lemon
7. J. Petersen
8. Peter C. Verhoef

In Organizational Behavior and Human Resource Management

1. Vinay Kumar
2. Denish Shah
3. Morris George
4. V. Kumar
5. Joseph Pancras
6. Katherine N. Lemon
7. J. Petersen
8. Peter C. Verhoef

Citations in the corpus

• Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2015, background): “…who are forced to pay for their own product return (i.e., fee-based return) tend to decrease their postreturn spending by approximately 75%–100%, whereas the customers who have free-based product returns tend to increase their postreturn spending by approximately 158%–457% (Bower and Maxham 2012).”
• Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For (2015, background): “…customers in B2B markets (Homburg, Wilczek, and Hahn 2014), the impact of uncertainty on marketing promotions and free gifts (Laran and Tsiros 2013), marketing doctrine for firm decision making (Challagalla et al. 2014), and marketing in computer-mediated environments (Yadav and Pavlou 2014).”