R. Venkatesan

Marketing · California Management Review · 2004–2019

A researcher in the Science corpus: 9 papers; trusts 9 researchers and is trusted by 16 researchers here, as inferred from the citation graph.

Subfields

Whom R. Venkatesan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Sunil Gupta
  2. Radford M. Neal
  3. David E. Goldberg
  4. W. Reinartz
  5. V. Kumar
  6. Roland T. Rust
  7. Robert W. Palmatier
  8. Kusum L. Ailawadi
  9. Peter E. Rossi
  10. Ran Kivetz

Who trusts R. Venkatesan overall

  1. Vinay Kumar
  2. Sunil Gupta
  3. J. Petersen
  4. Julián Villanueva
  5. Rishika Rishika
  6. Denish Shah
  7. V. Kumar
  8. Dominique M. Hanssens
  9. Soroosh Saghiri
  10. Ramkumar Janakiraman

Papers from R. Venkatesan's perspective

Ordered by how strongly the researchers R. Venkatesan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  3. The mismanagement of customer loyalty. (Harvard Business Review)
  4. Internet Recommendation Systems
  5. The allocation of promotion budget to maximize customer equity
  6. Customer Relationship Management: A Databased Approach
  7. Customer Metrics and Their Impact on Financial Performance
  8. Customers as assets
  9. Slice Sampling
  10. Market-driven versus driving markets

Their papers