Designing the Solution: The Impact of Constraints on Consumers' Creativity

By C. Moreau, Darren W. Dahl, P. Herr, Amna Kirmani, D. Lehmann, Arthur B. Markman. 2005

393 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/abc551c8072bf1c464d0868c8f9c749c3c961534

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In Experimental and Cognitive Psychology

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Citations in the corpus

Resource constraints as triggers of radical innovation: Longitudinal evidence from the manufacturing sector (2013, background): “Some studies consider resource constraints as predictor variables in diverse contexts (Goldenberg et al., 2001; Hoegl and Gemuenden, 2001; Katila and Shane, 2005; Moreau and Dahl, 2005; Mone et al., 1998; Mishina et al., 2004; Castrogiovanni, 1991; McKinley et al., 1986), but none of these studies a”
Trying to prosume: toward a theory of consumers as co-creators of value (2008, background): “Newer conceptual frameworks, like the emergent service-dominant logic (Vargoand Lusch2004, 2006), and theoretical developments in such areas as consumer creativity (Burroughs and Mick 2004; Moreau and Dahl 2005 ), goal-striving (Bagozzi and Warshaw 1990), culture theory (e.g., Holt 1996), and consu”
Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity (2016, methodology): “…a context-independent impact on product use creativity, which, as explicated in the earlier section, is assessed through two dimensions: its novelty (e.g., originality and innovativeness) and its appropriateness (e.g., effectiveness and usefulness) (Moreau and Dahl 2005; Sternberg and Lubart 1999).”
Let's Dance! Elastic Coordination in Creative Group Work: A Qualitative Study of Modern Dancers (2014, background): “…(Finke, 1990; Finke, Ward, & Smith, 1992) found that students given constraints in choosing parts and functions for an invention were more creative than those who were free to choose from more extensive lists (see also Moreau & Dahl, 2005, and Chua & Iyengar, 2008, for additional evidence).”
Humor, Comedy, and Consumer Behavior (2018, background): “Creative problem solving can help consumers make better decisions, especially when consumers face constraints that inhibit conventional solutions (Burroughs and Mick 2004; Dahl and Moreau 2007; Moreau and Dahl 2005).”
When customers get clever: managerial approaches to dealing with creative consumers (2007, positive): “For example, Moreau and Dahl (2005) have studied, in an experimental setting, how input and time constraints influence the way in which consumers process information during a creative task and how those processes, in turn, influence the creativity of the solution.”
Creativity and Constraints: Exploring the Role of Constraints in the Creative Processes of Research and Development Teams (2014, result): “…revealed that creative individuals and teams can benefit from various constraints, including time, financial, and processual constraints (e.g. Baer & Oldham, 2006; Gilson, Mathieu, Shalley, & Ruddy, 2005; Hargadon & Sutton, 1996; Moreau & Dahl, 2005; Stokes, 2006; Weiss, Hoegl, & Gibbert, 2012).”
How does perceived firm innovativeness affect the consumer (2011, background): “For example, there are scales for measuring marketing program creativity (Andrews & Smith, 1996; Im & Workman, 2004), product creativity (Besemer & O'Quin, 1986; Moreau & Dahl, 2005), and ad creativity (Li, Dou, Wang, & Zhou, 2008; Smith, et al., 2007).”
The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas? (2012, methodology): “Following previous research (e.g., Amabile et al., 2005; Franke et al., 2006; Kristensson et al., 2004; Moreau and Dahl, 2005), the quality of the ideas was measured using three key variables: (1) the novelty of the idea compared with existing target market products; (2) the value of the idea in ter”
Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different" (2008, background): “Although consumer creativity is an underresearched topic, it is a variable that is growing in interest for consumer researchers (Burroughs and Mick 2004; Moreau and Dahl 2005).”
Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences (2007, neutral): “With little exception, the recent articles on creativity appearing in the marketing literature (e.g., Burroughs and Mick 2004; Dahl and Moreau 2002; Goldenberg, Mazursky, and Solomon 1999; Moreau and Dahl 2005) have focused on the factors determining the creativity of the outcomes.”
Effectuation, Causation, and Bricolage: A Behavioral Comparison of Emerging Theories in Entrepreneurship Research (2012, background): “Prior research has suggested that resource constraints foster creativity (Goldenberg et al., 1999; Moreau & Dahl, 2005; Ward, 1994).”
Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation (2018, background): “…such as by investigating the factors that influence creativity (Burroughs and Mick 2004; Dahl and Moreau 2002; Mehta, Zhu, and Cheema 2012; Moreau and Dahl 2005), the perceived quality of creative experiences (Dahl and Moreau 2007), and the extent to which consumers value their creations…”