Kris Qiang Zhou

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Kris Qiang Zhou trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Batra
  2. Anita Elberse
  3. B. Till
  4. Namhyun Um
  5. P. Homer
  6. P. Herr
  7. D. Basil

Papers from Kris Qiang Zhou's perspective

Ordered by how strongly the researchers Kris Qiang Zhou trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  2. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
  3. When Bad Things Happen to the Endorsers of Good Products
  4. Factors predicting the effectiveness of celebrity endorsement advertisements
  5. The Situational Impact of Brand Image Beliefs
  6. Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
  7. Exploring the relationship between celebrity endorser effects and advertising effectiveness
  8. Consumer Response to a Firm's Endorser (Dis) Association Decisions
  9. Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful? (Journal of Advertising Research)
  10. Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory

Their papers