Activating the Self‐Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments

By Americus Reed. 2004

422 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f7b3468cbad7e39433613e8d02e252e43944a11b

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Citations in the corpus

A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “Similarly, an advertisement matched to a social identity that had been manipulated to be more important resulted in greater product-relevant purchase intentions (Reed, 2004).”
Handbook of Consumer Psychology (2018, background): “Ethnic identity is defi ned as a person’s knowledge of his or her membership in a social group and the value and emotional signifi cance attached to that membership (Phinney, 1992; Reed, 2004).”
Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands (2013, neutral): “DOI: 10.1086/671763”
Feeling Like My Self: Emotion Profiles and Social Identity (2013, background): “We thus argue that when a social identity is salient, it can make active not just attitudes and behaviors that are consistent with that identity (Reed 2004) but also discrete emotions that are also part of the identity-consistent mind-set, influencing identity enactment in progress, rather than…”
Exploring the dynamics of antecedents to consumer–brand identification with a new brand (2013, background): “’s (2010) conceptualization of brand attachment) or the social context (Ashforth and Johnson 2001; see also Oyserman 2009; Reed 2004; Shavitt et al. 2009).”
Identity crisis: a theoretical analysis of ‘team identification’ research (2017, positive): “For this reason, the following discussion concentrates on the consumer with group conceptualisation of team identification.”
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels (2008, background): “…on a variety of meanings in various disciplines, it is often defined broadly as an expansion of the self-concept involving a shift in the level of self-conception from the individual self to the collective self, frequently based on perceived membership in a social category (Hogg 2003; Reed 2004).”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “…that social identity is more likely to be salient and accessible, and hence, subject to activation when the situational cue (i.e., the brand’s social responsibility image) is compatible with the focal social identity than when they are incompatible (Forehand and Deshpandé, 2001; Reed, 2002; 2004).”
Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “Thus, different views of the self (see, also, Reed, 2004) can cue different categories, which are then used in subsequent processing.”