Denish Shah

Marketing · 2006–2015

A researcher in the Science corpus: 5 papers; trusts 10 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Denish Shah trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Roland T. Rust
  2. R. Venkatesan
  3. Sunil Gupta
  4. V. Zeithaml
  5. Peter S. Fader
  6. Vijay Kumar
  7. Katherine N. Lemon
  8. G. Day
  9. A. Parasuraman

Who trusts Denish Shah overall

  1. Vinay Kumar
  2. Heiko Gebauer
  3. Christian Homburg
  4. E. Gummesson
  5. Andreas B. Eisingerich
  6. Anders Gustafsson
  7. Mathias Droll

Papers from Denish Shah's perspective

Ordered by how strongly the researchers Denish Shah trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  2. Measuring Marketing Productivity: Current Knowledge and Future Directions
  3. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
  4. Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
  5. Customers as assets
  6. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
  7. The Role of Relational Information Processes and Technology Use in Customer Relationship Management
  8. Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
  9. Managing market relationships
  10. Emerging trends in retail pricing practice: implications for research

Their papers