Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

By M. Mantrala, Michael Levy, Barbara E. Kahn, Edward J. Fox, P. Gaidarev, Bill Dankworth, Denish Shah. 2009

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Opportunities for Innovation in the Delivery of Interactive Retail Services (2010, background): “A casual examination of interactive retail service providers shows that there can be significant differences in marketing communications, in the depth and variety of assortments and in prices across channels (Mantrala et al. 2009).”
When Shelf-based Scarcity Impacts Consumer Preferences (2011, background): “Decisions on store location (Hotelling 1929; Hutchinson 1940), store size (Holmes 2001), product assortment (Broniarczyk, Hoyer, and McAlister 1998; Chernev and Hamilton 2009; Kahn and Wansink 2004; Mantrala et al. 2009), pricing (Kopalle et al.”
The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload (2014, background): “The actual variety of an assortment, as in the number of stock-keeping units (SKUs) within a category, is usually referred to in the retailing industry as the assortment depth (Mantrala et al. 2009).”
Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “From a more general perspective, recent research has analyzed whether brand mix management might enhance store loyalty and retail performance (Grewal, Levy, and Lehman 2004; Mantrala et al. 2009; Sloot and Verhoef 2008).”