Emerging trends in retail pricing practice: implications for research

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Managing retailer profitability - one customer at a time! (2006, background): “For example: Pricing: Pricing is increasingly evolving as a more sophisticated and strategic marketing-mix tool (Levy et al. 2004).”
Retailer Pricing and Competitive Effects (2009, unknown): “The growth of efﬁcient consumer response (ECR) and subsequent emphasis on category management encouraged retailers to focus on the proﬁtability of an entire product category rather than individual brands (Levy et al. 2004).”
Status Consumption and Price Sensitivity (2010, background): “…to measuring price sensitivity may be particularly appropriate in the clothing category because of its unique marketing challenges: “Estimating price elasticities for fashion merchandise is more complex because fashions are not stable over the course of the season” (Levy et al. 2004, p. xvi).”
The Role of Big Data and Predictive Analytics in Retailing (2017, background): “Figure 5, reproduced from Levy et al. (2004), depicts a flowchart that the case follows to enable a customer-based predictive analytics and optimization system for pricing decisions.”
A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2017, background): “Remarkably, such a behavior is not limited to retailing or service industries only, where mark-up-pricing is still representing the predominant practice (cf. Levy et al., 2004; Berman and Evans, 2001, p. 555 ff.; Monroe, 2003, p. 257).”